Keith J. Holyoak's lab investigates human reasoning, learning, decision making, and problem solving, including the the role of analogy in thinking. This research includes psychological studies and computational modeling, as well as neuropsychological studies of how thinking is impaired in brain-damaged individuals.
Horne, Z., Powell, D., Hummel, J. E., & Holyoak, K. J. (2015). Countering
antivaccination attitudes. Proceedings of the National Academy of
Sciences, USA www.pnas.org/cgi/doi/10.1073/pnas.1504019112
Vendetti, M., Wu, A., & Holyoak, K. J. (2014). Far out thinking:
Generating solutions to distant analogies promotes relational thinking.
Psychological Science, 25, 928-933.
Lu, H., Chen, D., & Holyoak, K. J. (2012). Bayesian analogy with
relational transformations. Psychological Review, 119, 617-648.